I wondered when the idea of Amazon’s cashierless store was first proposed how it would be accomplished. At this moment (well, actually the moment you entered or perhaps even before) your account is associated with your physical presence and cameras begin tracking your every move. I was never more than a foot or two from an Amazon PR rep, and as Dilip Kumar, the projects VP of Technology, convinced me, they’d already provided against such crude attacks on their system.Īs you might have seen in the promo video, you enter the store (heretofore accessible to Amazon employees only) through a gate that opens when you scan a QR code generated by the Amazon Go app on your phone. But it became clear when I went in that this wasn’t going to be an option. My intention going in was to try to shoplift something and catch these complacent Amazon types napping. (The store, in downtown Seattle, is now open to the public.) I got a chance to do just that recently, as well as pick the brain of one of its chief architects. Walk in, grab what you want, and walk out. By now many have heard of Amazon’s most audacious attempt to shake up the retail world, the cashless, cashierless Go store.
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